I’m a product designer with a passion for transforming the complex into the beautifully simple.
With over two decades of experience, I've had the privilege of initiating and leading creative and strategic projects that have propelled businesses forward and created memorable customer experiences.
My journey has been diverse, ranging from insight-driven customer research, ideation and concept development to design thinking, meticulous information architecture, dynamic prototyping, interface design, usability testing, and thorough post-launch validation.
My core strengths include customer experience, user-centered design, information architecture, experience design, innovation, and creating intuitive, user-friendly products aligned with the business perspective.
Let's shape the future. Together.